Pay-Per-Click (PPC) Marketing

Pay-Per-Click Marketing, aka PPC or Search Marketing is paid advertising with a cost per click business model.

The advantage of PPC is that it is one of the fastest ways to receive traffic to your website. You can compete on the search engines for valuable keywords that your website doesn’t rank for in the organic results of the search engines.

The disadvantage of PPC Marketing is that it will always cost money to to receive traffic through this method. If the conversion rate is high enough to have ROI, then PPC marketing is a great strategy to complement other marketing channels such as SEO, banner advertising, social media marketing, and various forms of traditional marketing.