Online Marketing is an Ongoing Process
Posted by Damon
in Online Marketing
Online Marketing includes channels such as search engine optimization (SEO), pay per click (PPC), Social Media Marketing (SMM) and a host of other methods to increase your websites ranking in the search engines and attracting visitors into clients, retaining those clients, and doing it all over again.
The Internet is constantly changing and the methods that worked yesterday won’t necessarily work tomorrow. There are best practices that any good online marketing firm will use when conducting an online marketing engagement for a client, but the methods that they incorporate will change over time as search engine algorithms evolve and the methods become more complex.
This is why it’s important to have an ongoing strategy in your online marketing plan. Whether you have an in-house marketing guru or you hire a firm to complete your online marketing goals, make sure you’ve had conversations around your ongoing online marketing strategy and it aligns with your company’s goals and objectives.