A successful web design takes time, effort, and realization on what brings business value.

Most businesses want to highlight their accomplishments, who they are, and all the bells and whistles that their products and services have to offer all on their homepage.

Yet time after time, heat mapping and click data from tracking software show that website visitors, or to put it in a better way, potential customers want to be able to easily access the information they came to seek on your website.

Too often, the management of a company doesn’t understand why a web designer or online marketing consultant tells them they need to change the layout of the homepage or internal pages so website visitors can get to where they’re going faster!

Nobody likes to be told that their website is ugly…but sometimes it just is…it’s the cold hard truth.

Having this data makes it a lot easier for a business owner to overcome their own objections when the stats are right their in their face.

This is one of the biggest obstacles to creating more conversions on a website. Simply rearranging a couple of elements on a web page can make a tremendous difference in conversions. I’ve seen conversion rates increase 75%-100% by just making a couple small changes.

If your website is struggling to convert well or you’re looking to increase your conversion rate, try heatmapping or click data from vendors such as CrazyEgg.com or ClickDensity.com. We’ve used both here for different clients with great success.