Category Archives: Local SEO
Local businesses have a unique advantage over large nationwide companies on providing services in their local area. In the search engines, there are three available spots for a local company to show up in search engine ranking placements (SERPs); organic listing, paid ad listing, and the local map.
Many times, local companies have greater knowledge of the needs of the particular region or city that they work in, or because the service is so localized, a nationwide company can’t compete (plumbing, construction repair, pizza delivery, etc…)
The local results can be instrumental in acquiring a new customer. The reviews can help a potential customer decide which company to call. However, many local businesses don’t take the time to either claim their listing or ask the customer to write a review. It ends up that the local business might be listed in a directory but have only a couple of reviews (and possibly a negative one or two) and if they haven’t claimed their listing, they are losing out on the opportunity to enhance their listing to better show value for their product or service.